SKU – Stock-keeping unit. Outdoor Advertising Association of America (OAAA) Outdoor Visibility Rating System (OVRS) out-of-home media. tennis racquets would not be substitutable with badminton racquets. USP – Unique Selling Proposition – What is special about your store and how your store stands out from your competition. Below we will define some common Market Research terms: A. A.C. Nielsen Retail Index: uses point-of-sale data to provide information on the sales of a particular product, information of competing products, dealer and sales promotions, and retail prices. It is being replaced with the EAN which is defined above. Visual Merchandising: Visual merchandising is the art of implementing effective design ideas to increase in-store traffic and sales volume. Merchandise Presentation – The methods and techniques involved in fixturing, stocking, displaying, signing, ticketing products so that sales are increased. Cactus aficionados, don't get left in the dust with this quiz on desert plants. Gross Margin Return on Investment (GMROII) – Gross Margin Return On Inventory Investment measures the impact of both stock turnover and gross profit. Comp Sales – Comparable-store sales are a measurement of productivity in revenue used to compare sales of retail stores that have been open for a year or more. household penetration. The number of times an on-line ad is displayed. horizontal publication.
Rating. Effective for delivering sales training, product training, and operations/systems training. Ad-to-Sales Percentage – The amount of advertising dollars that you spend expressed as a percentage of your sales. It requires a mapping of what items go where for each square foot or product frontage of shelf pace, wall, or hanging rack. Electronic Data Interchange (EDI) – The transfer of data between two companies in a format that can be read and understood by both parties. Match. "Nielsen" is the name of the company that measures audiences for TV and other forms of media. order.
Average Quarter Hour (AQH) AQH answers the question: “How many people are listening to a station at a specific moment?”, https://researchdirectorinc.com/industry-resources/glossary/. homes passed. For example, the checkout counters of many convenience stores are cluttered with cigarette and candy POP displays.POS – Point Of Sale, used in reference to POS visual merchandising. Submit sales and client inquiry forms to know more about Nielsen's products and services.
The first number is the rating and the second is the share. The difference between volume and the cost of doing business is profit. homes passed.
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