The cereal never became popular, due to the inconvenient necessity of tenderizing the heavy bran and graham nuggets by soaking them overnight.
With the rise of commuting, a leisurely cooked breakfast was not always possible. See more top content at: How is your business during this Covid-19 pandemic?
.. Colourful printed cardboard packaging further appealed to the more affluent middle classes, making cereal one of the earliest examples of processed, packaged goods. By KIM SEVERSON FEB. 22, 2016. History of the world in 52 packs | 28. The first commercial paperboard (not corrugated) box is sometimes credited to the firm M. Treverton & Son in England in 1817. Invented by John Harvey Kellogg as a health food at his sanitarium, they were popularised by his younger brother, William Keith, who ditched the health claims and started to market them as a tasty convenience food. Whitepapers
Soon puffed cereals, stripped of fiber (it was thought injurious to digestion) and laden with sugar to induce children to eat, became the norm. Case Studies
A Short History of Cereal. Porridge and grains were already commonly eaten but usually required cooking. Famously tough, it required soaking overnight before consumption the next morning. The cereal box. The history of cereal boxes is closely tied with cereals that emerged as healthy food and later on became a convenient breakfast for a busy lifestyle. That said, cereal box packaging has not been without its controversies. ... With the rise of commuting, a leisurely cooked breakfast was not always possible. Photos Matthew Kensall, packaging development manager, Sun Branding Solutions, Study finds strong support for paper packaging from European consumers, Kellogg UK plan to cut food waste including donating damaged packs, Smurfit Kappa receives innovation award from Kellogg’s, Kellogg UK set to introduce on-pack ‘traffic light’ labelling. Breakfast cereals consisting of flaked instant foods were only invented around the turn of the century.
History of Cereals and Breakfast Cereal Industry Food made from processed grains called breakfast cereal is today one of the most popular breakfast foods (50% of Americans, for instance, eat cereals for breakfast every day but Americans are only 4th greatest consumers of cereals in the world).
During the early 20th century with the Seventh Day Adventist movement came the emergence of cornflakes.
The colourful box itself became an important marketing asset, frequently carrying details of promotions which were a main tool with which to inspire loyalty. Good vibrations: Tuning into food metal detection frequencies | Fortress Technology (Europe) Ltd
Breakfast cereals sprang out of a late 19th century belief that eating meat was bad for the body and the soul.
However in 1863, James Caleb Jackson invented Granula, a ready-to-eat breakfast cereal made from baked dough.
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Over the next few decades, the big cereal box became a mainstay of the breakfast table. Palletising possibilities laid out – layer versus robot | Pacepacker Services The first cold breakfast cereal, Granula, was invented in the United States in 1863 by James Caleb Jackson, operator of Our Home on the Hillside which was later replaced by the Jackson Sanatorium in Dansville, New York. Cardboard box packaging was made the same year in Germany. At a time when grains were commonly sold loose, breakfast cereals such as Granula offered an opportunity to premiumise. March 14, 2016. Photo Credit Frederic Hamilton/Hulton Archive, via Getty Images
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