historical radio ratings


His protest was to no avail, and the format-changers got to work.

CHRS, P.O. Shirts, hats, stickers and more - choose from The whole industry is in an uproar over the ratings, which are commercial public-opinion polls that attempt to estimate, from a cross section of the population, just how many people are listening to each radio and TV program. Hypothesising about what Tuesday’s historic radio ratings release will look like is in full swing. By the end of the decade radio is an important source for news. From 1935–36 and 1948–49, the bulk of radio’s “golden age,” C.E. Freely Translated: if it doesn’t make immediate money for your station, don’t do it. CHARLES HERROLD: In San Jose, Herrold in April 1910 is quoted in a notarized affidavit published in a national magazine, “we have given wireless phonograph concerts to amateur men in Santa Clara Valley,” one of the very first published references to what we now know as the activities of radio broadcasting to an audience of more than one. Almost immediately, the young comedian was signed by NBC, which had scientifically analyzed the composition of Buttons ’audience and decided that he’d have great appeal for children in an early evening show. The diaries reach all kinds of homes—rich and poor, telephone and nontelephone, urban and rural; and the method allows more detailed information to be gathered, if desired, by asking the householder to jot down such extras as the ages of the people in the audience, their attentiveness to commercials, and so on.

RADIO AS A BIG BUSINESS: The depression and people begin to listen to and depend on radio to uplift them during a major economic crisis.
By the end of the decade they will complain that radio is not local enough, that the un-licensed national networks control the programming but the stations are licensed to serve local communities. Among its users are Trendex and, in part, Hooper (who cross-checks with the third, or diary, method). . More sources for radio programs are listed at: American Radio History: Resources on the Web (Univ. They refuse to let radio stations read from their pages until after the papers hit the streets. The rating shot up to the high 30’s, putting the program among the top shows.
Arthur Godfrey points out that his lowest-rated show sells more of the sponsor’s product than any of his other programs. RADIO-MUSICIAN WARS: The musicians union, trying for even more power refuses to let their musicians perform on radio until new agreements are worked out. Smaller stations automate with them but it makes the station less local-sounding, less-appealing to listeners and sponsors. They pick names in a set rotation from the telephone book and phone people to ask what program their set is tuned to at that moment. 7 spot in the Nielsen ratings with CBS 'Ed Sullivan.” .

The A.C. Nielsen company, which continues to measure television ratings today, took over American radio's ratings beginning with the 1949–50 radio season and ending in 1955–56. 5. For example, one sponsor who has had a top-rated show for years has, nevertheless, suffered from steadily declining sales since 1951.

1. Scary. The saying, “be bright, be brief” was, it seemed, posted in every control room.

Hooper monitored the numbers, which were popularly called “Hooperatings.” The A.C. Nielsen company, which continues to measure television ratings today, took over American radio's ratings beginning with the 1949–50 radio season and ending in … On at least one occasion, two services provided ratings for the same program on the same day that were no less than 3800 per cent apart. The audience would provide the catalyst for change. But the roster-recall has disadvantages, too.

5.

All amateur wireless stations are ordered shut down, silent, so that the Government can use radio for defense purposes. 2. The music was still controlled by cynical old white men. The company's initial business was the collection of broadcast television ratings.

Mouse over the survey number at bottom to highlight the survey, or over the columns to reveal the exact number for each station.

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Still, AM is around after almost 100 years.

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