Claim Form: Kellogg Mini-Wheats Claim Form: Case Name: Dennis v. Kellogg continues to stand by these ridiculous claims, but settled the case before it went to court. The plaintiffs alleged that Kellogg falsely advertised it’s Mini-Wheats cereal as improving children’s brain power, boosting attentiveness, memory, and other cognitive functions.
The proposed settlement bars deceptive or misleading cognitive health claims for Kellogg’s breakfast foods and snack foods … Proof of Purchase: NOT required. The settlement covers purchases of Kellogg’s Frosted Mini-Wheats purchased between 1/28/2008 and 1/10/2009. Frosted Mini-Wheats claimed its cereal was clinically proven to improve kids’ attentiveness by nearly 20%.
If anyone purchase mini-wheats because they thought it would make their children smarter, we question the wisdom of giving that person $15 let alone allowing them to retain custody of the child.
Think of it as compensation for their insulting your intelligence. Nonetheless, thanks to some marketers overzealous claims, Kellogg is being forced to gift it’s customers $15. This is a case where we think Kellogg should have won by virtue of it’s claim being so daft, nobody could possibly have been misled by it.
Kellogg Company, the world’s leading producer of cereal, has agreed to settle Federal Trade Commission charges that advertising claims touting a breakfast of Frosted Mini-Wheats as “clinically shown to improve kids’ attentiveness by nearly 20%” were false and violated federal law. If the settlement fund is oversubscribed this amount may be reduced, and if the fund is undersubscribed the amount may be increased up to $15 per box ($45). In its case, the FTC expressed concern over several assertions produced by … If the settlement fund is oversubscribed this amount may be reduced, and if the fund is undersubscribed the amount may be increased up to $15 per box ($45). The settlement provides for $5 per box of Mini-Wheats cereal purchased up to a maximum of 3 boxes ($15). The Kellogg Company has agreed to pay $4 million dollars to settle a class action lawsuit over a misleading advertising campaign for its popular Frosted Mini-Wheats cereal. The settlement provides for $5 per box of Mini-Wheats cereal purchased up to a maximum of 3 boxes ($15).
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