We'd like to use cookies on this site to give you the best experience. History Talk (0) Share. I just did farted cum-bubbles all over this guys toga." The third slogan claimed "Coco Pops and Milk make a bowl full of fun." This support for the development of non- HFSS products is particularly reassuring to food manufacturers in light of the forthcoming consultations on additional restrictions on the advertising and promotion of HFSS products.
Find out more about how we use your information in our Privacy Policy and Cookie Policy. Kellogg’s appealed the original ruling and, very unusually, was successful in having it overturned. This decision was largely reached because of the prominence of the Coco Pops Granola pack shots.
The ruling was considered particularly harsh because Coco Pops Granola is not an HFSS product. Coco the Monkey is the mascot for Coco Pops. Coco the Monkey on a Kellogg's Coco Pops cereal box. Tags: Branded content, Brands, Children, Food, Intellectual property, TV. Champneys crumbles in the face of criminal charges brought by Trading Standards. However the ASA said that the use of iconic Coco Pops references including the Coco Pops Monkey, the audio logo tune and the tagline that the milk was “turning all chocolatey” meant that the advert was a brand advert for the Coco Pops range not the Coco Pops Granola product. In the UK, Kellogg’s chocolate flavoured spinoff to its famous Rice Krispies cereal is called Coco Pops and features a monkey on the cover of the box. His friends include Hefty Hippo, Shorty Giraffe and Kylie Kangaroo. In August, the ASA ruled that Kellogg’s advert for Coco Pops Granola which featured the Coco Pops Monkey and friends was a breach on the new restrictions on advertising high fat salt and sugar (“HFSS“) products to children.
However this marketing ploy was quickly dropped because a complaint was made by Trading Standards, as it seems many people would not, in fact, prefer a bowl of coco pops. To enable Verizon Media and our partners to process your personal data select 'I agree', or select 'Manage settings' for more information and to manage your choices. Yahoo is part of Verizon Media. We and our partners will store and/or access information on your device through the use of cookies and similar technologies, to display personalised ads and content, for ad and content measurement, audience insights and product development. After the fall of the Roman Empire Coco Pops were lost and forgotten, due to the average medieval diet consisting of shit, Fray Bentos pies, ethnic minorities, arrows, mud and wildebeast.
This page was last edited on 1 June 2015, at 18:15. It demonstrates (in line with the ASA ‘s public statements on this point) that these characters (which represent valuable intellectual property developed over many years) may be used to promote non-HFSS variants. Originally Aristotle used ingredients such as dirt and Cillit Bang, due to sugar not being invented yet. In addition, just two weeks before, Ofcom had ruled that the same content was acceptable as sponsorship because it did not breach the BCAP prohibitions on advertising HFSS products to children. “The monkey mascot that appears on both white and milk chocolate Coco Pops, was created in the 1980s to highlight the playful personality of the brand.
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