For the past two years or so, I’ve been conducting field research on online social networks (MySpace, Facebook, and Tribe.net in particular), and am now in the midst of writing up my ethnography/thesis (tentatively titled “Webnography: An Ethnography of Online Social Networks”
. Hopefully, by May I will be once again walking to a podium, this time to receive my master’s degree in anthropology from Wesleyan University.
Cyberanthropology, as it’s often called, is a relatively new field. Nevertheless, I’m entirely overwhelmed by the vast amount of information and research available online. For those interested in the field, I’ve put together a fairly well-organized assortment of links to past studies, pertinent blogs, and must-read books on the subject. You can get to it by clicking here.
I chose to conduct my research in an area of human life that I felt I was already a part of. I’ve little desire to study the “exotic other,” as I believe true knowledge starts with an intrinsic understanding, which is then expanded through conversations with others, situating the topic within the broader context of history and philosophy, and engaging in dialogue with other researchers of the subject. While there are empirical studies out there, my own research is anything but. The only true claim to authority I have is over my own experiences.
“Language is a virus from outer space.”
-William Burroughs
In the words of Marshall McLuhan, “the medium is the message”. In other words, we’re not really saying anything new – how could we? What is changing, however, are the tools for communication. Each new medium takes on qualities of those which came before it, and extend our possibilities for communication. Thus, in the case of communication on the Internet, we experience the permanence and distantiation from time and space that print media has allotted for, as well as the immediacy and convenience afforded to us by the telephone. We are furthermore enabled to broadcast ourselves in a way that television could never quite encompass, even with “reality” programming. Unlike any previous private communications medium, our experiences on the Internet are enhanced by images, video, and sound.
“Technology is the campfire around which we tell our stories.”
-Laurie Anderson
Perhaps the greatest danger to writing about the Internet is that of technological determinism- the belief that technology determines changes in society. On the contrary, societies develop technologies that are always being shaped by the culture they’re embedded in. We are not a society being altered through our technologies- rather, we are human beings engaging in the same activities through the use of evolving tools (hence the “campfire” metaphor, above). The modern age, however, has arguably transformed humankind’s way of thinking and perceiving in ways that have yet to be fully determined. Understanding where we are, where we’ve come from, and where we are going is an important endeavor, I believe, if we are to understand the implications of modernization and the future of this planet.
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