Why has the normal unit price of advertising specialties selected by advertisers increased to the $3 to $5 range? C) It has good positional selectivity. This is an example of: _____ is targeted at the millions of people who are exposed to commercial transportation facilities, including buses, taxis, commuter trains, trolleys, airplanes, and subways. 1. outdoor advertising can be used as a directional medium for tourists In the outdoor advertising industry, the three thousand local and regional plant operators around the nation are responsible for: doing all of the above 1. How does an advertising specialty differ from a premium? Down... A particular group of consumers that is singled out by an organization for... Members of trade channels include : _____ is the widely used form of outdoor advertising. Geographic flexibility and wide coverage of local markets, Bring an advertising medium to a consumer. The effectiveness of outdoor advertisement cannot be easily measured. Which of the following is true regarding advertising? Get one-on-one homework help from our expert tutors—available online 24/7. These items are referred to as: As a part of its corporate strategy Helios Inc., an automaker, offers business gifts such as key chains, planners, and T-shirts to its customers for their patronage.
Which of the following statements is true of movie theater advertising? 1. These writers are protesting. Yellow Pages advertising is referred to as a directional medium. This type of ad, which is usually varnished to make it weather-resistant, is called a: A used car dealer wants to place inside cards over the door of the city's buses. 4.
When Megan attended the movies last night, she saw a commercial for Friedman's Furniture store as she sat waiting for the movie to begin. In Piccadilly Square in London, TDK has a giant, elaborate, animated electronic sign that incorporates movements and flashy graphics to gain attention in a high traffic area. At the bottom of the billboard was the name of a brake repair service and its phone number. This is an example of: Ads on small hoardings that are mounted on trailers and driven around or parked in the geographic areas being targeted are known as: The cost of mobile billboards depends on: A City of Boston public transit bus was painted to look like a large loaf of Galaxy Bread. How can a global positioning systems influence the outdoor advertising buy made by a media buyer? Both of these are examples of: Media used to reinforce communications messages that may have been received from other forms of advertising are called: Support media can be broadly categorized into: traditional support media and nontraditional support media. When a mobile communications service buys a basic bus, it means the service owner: bought all the inside space on a group of buses, business-reply cards placed on interior transit ads, ___ are jumbo, full-color transparencies backlighted by fluorescent tubes and running the length of the bus, has bought all of the exterior space on a bus, ___ describes the integration of advertising into the message delivery mechanism so efficiently that the product is being promoted while the audience is being entertained, ___ is a cross between traditional billboards and transit advertising. 1.
This form of outdoor advertising is an example of a(n): 1. Yellow Pages advertising has witnessed a decline because: consumers have turned to search and online directories to seek information. If you are on a personal connection, like at home, you can run an anti-virus scan on your device to make sure it is not infected with malware. This means that Yellow Pages ads: direct buyers to where a product can be purchased. This calendar is an example of a(n): 1. The basic unit of sale for posters is 100 gross rating points daily. The primary objective for exhibiting at a trade-show is to: meet with qualified prospects face-to-face. these items are known as, kiddo inc., a toy manufacturer, teamed with game on, a retailer, to create direct-mail booklets offering discounts on kiddo toys only at game on stores. Which of the following is true of advertising? To sign up you must be 13 or older. The basic unit of sale for posters is 100 gross rating points daily.
This would be an example of: 1. (1 point) True False 7. His customer wants the billboards to be in areas where its target audience-Hispanic females- will most likely see it. Advertising is a external to the social interaction process. Which of the following pieces of federal legislation resulted in the ban of interstate billboard advertising? Advertising is solely responsible for the increase of product sales. 1. The ___ is legislation that controls outdoor advertising on U.S. interstate highways. In the outdoor advertising industry, the three thousand local and regional plant operators around the nation are responsible for: 1. Outdoor advertisements can create only visual effects. This means the store owner: 1.
A _____ is an 8-sheet billboard that offers a panel surface of 6 by 12 feet. Nam lacio. When compared to other advertising media, the CPM is quite high for movie ads. 1. The bag was imprinted with the advertising slogan of a new type of synthetic yarn he wanted the store's owner to carry. You have been hired to design a billboard for a rodeo that will be a fundraiser for the local Rotary Club. This bag exemplifies a(n): 1.
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