This year, I’ve pulled out 14 of the most interesting statistics about podcasting from The Podcast Consumer 2019 research. Definitely download the entire report. Nearly 4X more people listen to podcasts every week than watched the Game of Thrones final season premiere.Click To Tweet Audio recording equipment and technology is typically cheap, editing is relatively easy compared to that for videos or audiobooks, and a single corporate podcast host (who likely does other tasks as well) can record hundreds of episodes firmwide each year. In 2018, the number of paid music subscribers in the US was 46.4 million, up from 31.5 million in 2017. 52% while driving. In 2018, the total revenue from music streaming sites was $7.4 billion, an increase of 30% year-over-year. While the decision of what to listen to is not an all-or-nothing choice—90 percent of US podcast listeners have also listened to radio in the last week, for instance38—radio’s total listening minutes are declining. 52% while driving.
The podcast is a rich, complex, and varied ecosystem which, until recently, was a great way to pass the time. Particularly, interactive streaming via services like Spotify, Apple Music, YouTube, and Amazon Music is spearheading industry growth. Analysts Expect That to Grow to $15 Billion This Year, Amazon on pace to spend $7 billion on video and music content this year, according to new disclosure, Netflix Ranked as No. The results of this survey were first revealed in a webinar on April 11th, 2019. This site uses Akismet to reduce spam. It’s also the largest spike in weekly listenership ever recorded in this study, which dates back to 2013. View in article, Bob Woods, “The podcasting revenue boom has started,” Strategy+business, October 18, 2018. To find out, Deloitte Global conducted a survey of more than 1,000 adults in the United States in 2018. As a result, the video streaming market share is growing exponentially. Please see www.deloitte.com/about to learn more about our global network of member firms. This year, thanks to a newly-expanded Infinite Dial, the Podcast Consumer 2019 includes many fresh data points on this increasingly important medium. One possible explanation is that many 18–24-year-olds are still in school and spend most of their reading time studying printed textbooks rather than listening to audiobooks for pleasure. The Office Christmas Special Is The Greatest Ever. Podcast statistics unveil a lot of truths about modern consumer behavior and the rise of audio as a content marketing avenue. Music is the number one topic in terms of interest from podcast consumers. But in a world where overall media and entertainment growth stands at just 4 percent,2 25 to 30 percent annual growth is impressive, even considering the low absolute base. This year, I’ve pulled out 14 of the most interesting statistics about podcasting from The Podcast Consumer 2019 research. © 2020. View in article, Lily Rugo, “AAP reports e-books sales fall, audiobooks rise,” Forbes, February 20, 2019. See Terms of Use for more information. This is a big jump from 17% last year, and represents 62 million Americans. 1. The podcast industry ad revenue is expected to grow by 42%, to reach more the $680 in 2019. This way, it will be easy to pinpoint areas where streaming can be deployed. View in article, Piotr Kowalczyk, “Audiobook prices compared to ebooks and print books,” Ebook Friendly, July 3, 2018. Convince & Convert also produces The Content Experience podcast, which covers advanced content marketing strategies. Across a very large age range, the ratio of podcast listening is 4 out of every 10 persons. It’s the same pattern the Web itself witnessed, as well as smartphone adoption, Facebook usage, and others. And going by the latest podcast streaming statistics, podcast listening is poised for a steady rise. Ever try to mow your lawn while reading a blog post? Of the total US consumers aged 12+ years, 19% are aware of the podcast, and 19% have ever listened to a podcast. There are approximately 73 million podcast listeners in the US alone. Podcast listeners devote 28% of their audio consumption time to podcasts, on average, with 24% allocated to AM/FM radio, 15% to streamed audio, and 13% to their owned music.
20% of podcast consumers listen to half to three-quarters of what they download. And, even more to the point, the NUMBER ONE reason people say they enjoy podcasts is because “you can do other things while listening.”. Click Here And Get This Posted To YOU In PDF Format. Also, there are interesting statistics based on the amount of podcats episode listened to. Many newer podcasts are interview-style podcasts (aka “bantercasts”) that are insufficiently differentiated to compete in an already overcrowded market, and industry experts are predicting that many of these, having failed to attract audiences or advertisers, will simply stop being updated, a phenomenon known as “podfade.”35, Both audiobooks and podcasts may receive a boost from the continuing spread of smart speakers. When a majority of the country is in favor of something, adoption usually picks up speed. 6 W. Cliff St.
Whereas 16% watched a paid online video streaming service. Thirty-eight percent of surveyed podcast listeners reported listening daily or almost daily, 66 percent at least once a week, and 87 percent at least monthly. There is no denying; video streaming is one of the most effective ways of communicating with customers.
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