Measure, optimize, and plan your TV against business outcomes. Chaka Sobhani, chief creative officer at Leo Burnett London said: “It has never been more important for brands and advertisers to talk to women in new and positive ways, and turn up with a genuine and honest understanding of their lives. Competition for Special K includes Cheerios, Quaker, General Mills, Cinnamon Toast Crunch, Pop-Tarts and the other brands in the Food & Beverage: Breakfast & Cereal industry.
London, England - January 7, 2013:Box of Kellogg's Special K Breakfast Cereal, Part of a calorie controlled diet.The cereal was introduced to the United States in 1956.
Special K Red Berries TV Spot, 'Dear January'.
Kellogg's Special K Cereals last advertised a new product in August, 2019. It's important to be mindful of what you say.
Special K is fortified with nutrients, specifically designed to meet women’s nutritional needs. TV marketing doesn't need to be in a silo. Adverts describing Special K cereal as “full of goodness” and “nutritious” have been banned in the UK, after the advertising watchdog found the claims could not be adequately backed up. How is iSpot helping partners disrupt their industries? Please include at least one social/website link containing a recent photo of the actor.
Measure, optimize, and plan your TV against business outcomes. Subscribe today and be educated, entertained and empowered. ©2020 FOX News Network, LLC. Mutual Fund and ETF data provided by Refinitiv Lipper. Be in the know of how your TV Ad is performing. Voice over actors: provide a link to your professional website containing your reel. Special K® knows the secret to creating the tastiest food is using ingredients you know and love.
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Quotes displayed in real-time or delayed by at least 15 minutes. All you need to do is become a member of The Drum. Special K appreciates that the modern woman doesn’t trust a ‘diet brand’ and our campaign focuses on the ways in which the brand powers women. Kellogg’s says it used the phrase "full of goodness" under the EU-approved health claim that Vitamin B2 contributes to the maintenance of normal skin.
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Special K teams up with women to offer an apology to the month of January for all those diets and cleanses of new years past by promising a new resolution that isn't about food. We and our partners will store and/or access information on your device through the use of cookies and similar technologies, to display personalised ads and content, for ad and content measurement, audience insights and product development. London, England - January 7, 2013:Box of Kellogg's Special K Breakfast Cereal, Part of a calorie controlled diet.The cereal was introduced to the United States in 1956. January isn't a bad month, Special K says. Our mission is to power real people with real food that tastes REALLY good.
Legal Statement. This has now been corrected.”, Find Out What Makes the List of Most Popular Breakfast Cereals Through the Decades. The campaign will run from today and throughout 2018, with ads running in Europe early in the year. See the positions. The food giant issued an apology for the error and has since worked to correct the issue, Food Navigator reported. HuffPost is part of Verizon Media. Submissions without photos may not be accepted. Each bar is a delicious flavor combination of berries and … Want to read this article and others just like it? Special K knows that women can do amazing things. Latest insights, case studies and news from agencies, tech vendors, freelancers and other organisations. The latest thought leadership, blog posts, announcements and press mentions, Connect with iSpot.tv at these industry events. Providing great companies with the recognition they deserve. An understanding that really gets what real life look likes and where and how a brand may have a role. Voice over actors: provide a link to your professional website containing your reel. Special K teams up with women to offer an apology to the month of January for all those diets and cleanses of new years past by promising a new resolution that isn't about food.
We’re super excited at launching the Special K Powering You campaign and platform in 2018 - energetic, honest and real, we hope it helps establish the role nutritional food can play in the lives women already lead.”, Paul Humphries, vice president marketing Kellogg’s Europe said: “Today our audience aspire to a more positive relationship with food and nutrition. Especially when it comes to food. ©2020 FOX News Network, LLC.
The U.K.’s Advertising Standards Agency (ASA) has found the company guilty of failing to adequately back up the phrases “full of goodness” and “nutritious” with an EU-authorized health claim.
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