The Portable People Meter (sometimes mistakenly “Personal People Meter”) or PPM, is a device developed by Arbitron to measure how many people are listening (or at least exposed) to individual radio stations and television stations, including cable TV. It has proved to be much more accurate than the old handwritten logs or wired meters, and is immune to forgetful test subjects. These are the stories that you, our readers, chose as evinced by the traffic they have received. Considering the readings taken by the device in other markets, it is not surprising that people in Nashville are bracing for a change in the distribution of advertising funds.
Numerous signs of positive growth and boundless potential exist when you take in the big picture. Get XML access to reach the best products.
Take a look at the current cities listed on Arbitron’s PPM page, including lists of participating stations, technical briefings and a wide variety of additional data: One reason advertising has gravitated to the Internet is not that it’s more effective than broadcast advertising but that it’s more trackable.
Tags:Arbitron, Entercom, Portable People Meter, PPM, Ratings System Posted in Audience, radio, Technology | 2 Comments ».
As someone who watched hip-hop take its first steps into the mainstream back in the 1980s, I cannot say I’m surprised in the least. All rights reserved. Photo courtesy of h. koppeldelaney, used under its Creative Commons license, Tags:Beijing Olympics, blackberry, Euranet, haitian radio, Jonathan Blum, pirate radio, Portable People Meter, Radio Cadena, TargetSpot, UNivision Radio Posted in history, News, radio | 1 Comment ». The PPM picks up encoded radio signals, then when you put the PPM in its charger cradle at night, it downloads your listening from that day to Arbitron HQ (you also plug in a phone line to the charger - similar to a modem). This a huge step forward from the pen and paper approach that has been used in the radio industry since the 1960s.
This fall's big news is the portable people meter (PPM) and the move away from diary data. Portable People Meter. Blackberry smart phones have been in the news a lot this year. The Portable People Meter™ service introduces a whole new era in radio ratings. Like most things in life, I would be willing to bet that reality falls somewhere in between.
Give contextual explanation and translation from your sites ! ○ Boggle. Rock stations have been losing ground to hip hop, Spanish, and talk, but they score high on the People Meter. Lettris is a curious tetris-clone game where all the bricks have the same square shape but different content.
Finally, a more objective means of gathering data is on the horizon.
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