“We’re going along for a year and all of the sudden they tell us they’re pulling out,” groused one general manager in an LPM market. All articles 2006-20 written and edited by Mel Crowther and/or Nick Thomas unless otherwise stated. Nielsen had planned to roll out the code readers in the metered DMAs of Nashville, Greenville (S.C.), Birmingham, Albuquerque and New Orleans before installing them in all metered markets. For more than 90 years Nielsen has provided data and analytics based on scientific rigor and innovation, continually developing new ways to answer the most important questions facing the media, advertising, retail and fast-moving consumer goods industries. Additional accessible formats for this information are available upon request. NY 10036. Nielsen and Raycom Media today announced a renewal agreement for Nielsen local television ratings service within most of Raycom’s LPM, SET and Code Reader markets, beginning Jan. 1, 2019. Thank you for signing up to Broadcasting & Cable. That includes 200-home increases in Dallas, Washington, Houston, Miami and Denver this year; 200-home increases in Charlotte, St. Louis, Chicago, Philadelphia, San Francisco, Boston, Atlanta and Phoenix next year; and 300-home expansions in New York and Los Angeles next year. The decision was based on “client feedback,” said the spokesperson, with clients desiring increased “persons measurement.”. Copyright © 2017 Evertz. Nielsen Global Media’s data and insights are the arbiter of truth for media. An S&P 500 company, Nielsen has operations in over 100 countries, covering more than 90% of the world’s population. Nielsen Global Connect’s market research and technology shape smarter markets for retailers and brands. Privacy Policy | Sitemap
$37.49. Cable One Buys $547.1 Million Interest in Vyve Broadband Parent, Jungo TV Joins Iris.TV’s Contextual Video Marketplace, Nexstar Promotes Carter to President and COO, Discovery Picks Magnite Programmatic Ad Platform. So many questions – as well as objections voiced by local broadcasters – The spokesperson stressed that Nielsen remains committed to the code reader technology, but only in diary markets. The agreement provides Raycom with complete measurement of these local broadcast stations, as well as syndicated local TV measurement.
The Nielsen spokesperson acknowledged Nielsen had received “feedback” from MRC, but is not yet accredited. The code readers, along with set top data, aimed to stabilize often fluctuating ratings in the Local People Meter markets. There was a problem. Evertz' Nielsen Universal Reader module provides a solution for monitoring the presence of Nielsen codes from the broadcast path. The ratings giant sought accreditation for the code readers with the Media Ratings Council (MRC); MRC did not return a query seeking comment at presstime. A rollout of the measurement devices continues as planned in 14 diary markets. Copyright © 2020 The Nielsen Company (US), LLC. Sign up to receive notifications on Firmware Updates & additional news & resources. New York, NY – Dec. 28, 2018 – Nielsen (NYSE: NLSN) and Raycom Media today announced a renewal agreement for Nielsen local television ratings service within most of Raycom’s LPM, SET and Code Reader markets, beginning Jan. 1, 2019. The display of the monitored Nielsen data is available on various Evertz monitoring products. Visit our corporate site. The 7760ND-HD accepts a base band video input transported on SD-SDI or HD-SDI with embedded audio.
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