Fox made cable news history by being the only network to beat all broadcast networks — ABC, NBC and CBS — in weekday prime time for the entire quarter. On one afternoon in April, Yamiche Alcindor, the White House correspondent for PBS Newshour, grew exasperated. Among news networks only CNN (+48%) and CNBC (+10%) had a sizable increase. He's also been a U.S. contributing correspondent for Australian TV and worked in cable news at CNN and Fox. Despite criticism that it initially downplayed the virus outbreak, Fox News had its most-watched week of 2020 from March 16 to March 22, with an average of … The ratings decline though was temporary. Brad Adgate is an Independent Media Consultant, network for light news viewers during heightened news events and late breaking news.
According to Nielsen Media Research, Fox News pulled in 3,507,000 total viewers on average in the Q3 prime time, up 44 percent from the same quarter last year and, and 595,000 in the advertiser-coveted 25-54 age demo. Flat ratings continued throughout the three-week late quarantine period, caused by a combination of viewer fatigue, warmer weather and some states gradually reopening for business. Although CNN typically ranks third in ratings behind rival news channels, the 40-year-old cable network has for years been a destination channel for casual and light news viewers during heightened and late breaking news events. NBC Nightly News ended May with a total audience of 8.9 million viewers, while the CBS © 2020 Forbes Media LLC. During the pandemic, CNN’s audience more than doubled. In addition, there will be a contentious election, which means rallies, virtual rallies, three presidential debates, one vice presidential debate, two conventions, perhaps a few “October surprises,” followed by election day and its aftermath. For the entire 2019-2020 season, ABC posted its most-watched season in 16 years. Opinions expressed by Forbes Contributors are their own. The five date ranges were: ● Pre-Quarantine: January 6-March 8 (9 weeks), ● Early Quarantine: March 9-April 12 (5 weeks), ● Mid Quarantine: April 13-May 3 (3 weeks), ● Late Quarantine: May 4-May 24 (3 weeks). Homebound viewers handed all three major cable news networks big ratings rewards in the second quarter of 2020, though Fox News pulled in the most … Clearly, linear TV in general, and cable news in particular, remains a vital source of information for the American public when major and ongoing news breaks.”. All Rights Reserved, This is a BETA experience. Have a tip or story idea? According to VideoAmp’s analysis, linear TV viewing began to drop starting the week of April 27 (0%). Fox News beat all cable news network rivals with its prime time and daytime coverage during the 2020 Third Quarter — while CNN beat MSNBC … But these newscasts continue to show strength—and committed viewership. You may opt-out by. Photographed in his office.
Email us. Mark Joyella has been a news anchor and reporter in Miami, Orlando, Tampa and New York City. His writing on politics and media has appeared in Adweek, the New York Post, the Orlando Sentinel, BuzzFeed and The Dallas Morning News. The Covid-19 pandemic has dominated news coverage for months, and certainly resulted in increased viewership for the three broadcast newscasts, led by ABC’s World News Tonight, which finished May with its largest across-the-board victory for a May sweeps period in 13 years.
VideoAmp also segmented households into terciles based on time spent.
During the same three-week period, light news viewers were, not surprisingly, most likely to watch news networks, with CNN (+419%), MSNBC (+283%), Fox News (+255%) and Fox Business (+155%) being the four biggest beneficiaries. Opinions expressed by Forbes Contributors are their own.
Overall, Fox News had its biggest viewing quarter in the network’s history, averaging 3.4 million primetime viewers and 1.9 million total-day viewers.
Fox News, at number one, raked in 1,751,000 total viewers on average, with 302,000 in the 25-54 demo, followed by MSNBC (1,207,000 total viewers, 181,000 in the demo), and CNN (971,000 total viewers, 239,000 in the demo), which again beat MSNBC in the younger demographic. CBS’ ratings delivery, while modest compared to ABC and NBC, would still be more than enough to make it one of the highest-rated programs if it aired on cable television, where the top-rated cable news show, Fox News Channel’s Hannity, led last week’s ratings with a total audience of 4.5 million viewers.
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