If this Kellogg and the Depression story has anything to teach, it is that growth is a result of smart investment, and fearful inaction can be devastating. But Kellogg doubled its ad budget, moved aggressively into radio advertising, and heavily pushed its new cereal, Rice Krispies. Change ), You are commenting using your Twitter account. “In the late nineteen-twenties, two companies—Kellogg and Post—dominated the market for packaged cereal. According to The New Yorker magazine, the Kellogg vs Post example of business management during the Great Depression has a message that will never date. They make some smart decisions like finding ways to operate leaner or even cutting payroll. In the late nineteen-twenties, two companies—Kellogg and Post—dominated the market for packaged cereal. Kellogg’s and Post we neck and neck prior to the ‘great recession’ of the 1930’s. Even in this uncertain time, your company needs marketing guidance and leadership. The most obvious example to start with is the Great Depression of the 1920’s, in which the cereal companies Kellogg and Post were battling for market domination. It was a time when several companies benefited from aggressive marketing while their rivals cut back. It was still a relatively new market: Ready-to-eat cereal had been around for decades, but Americans didn’t see it as a real alternative to oatmeal or cream of wheat until the 1920s. Always think twice before cutting your marketing an advertising budget. However, Kellogg’s did the opposite. Photographer Justin Hamel stumbled on a Great Depression-era mural one day in a New York post office, and was intrigued to learn there are 1,200 of them across the country 1821 Hillandale Rd. Post decided to cut their marketing budget as so many companies do. Every marketing 101 class and many business publications have shared this Great Depression story over the years. However, Kellogg’s did the opposite. Web Marketing Angels can help. We all know how the story ends – Kellogg’s is still one of the most successful companies in the world – but how did the Great Depression factor into its triumph? It reminds us of another time when businesses struggled to stay open.
(Snap, Crackle, and Pop first appeared in the thirties.) For more information, get in touch with our team, and be sure to check out our article How to Get Your Business Online for some timely ideas and advice. Marketing is imperative for any business. In today’s #COVID19 world, I want to remind you of the lessons we can learn from another time in our history when companies laid off workers, closed doors and didn’t think they could continue “business as usual.”. Passing under the station’s arches of rough-hewn gray granite and Lake Superior brick, between 1870 and well into the Great Depression, were such … Bartering is a great way to increase revenue and cut your expenses. This is still an important lesson for businesses of all sizes around the globe.
Post during that time. I learned tons but one of the things that intrigued me most was the story of the Kellogg cereal company and how they not only survived, but thrived during the Great Depression.
https://www.newyorker.com/magazine/2009/04/20/hanging-tough. Maintaining your brand through various marketing initiatives is imperative and pulling back on your budget when times are hard could mean never regaining that presence again. In case you missed, here’s a quick snapshot of the MEAT of the article… “But Kellogg’s doubled its ad budget, moved aggressively into radio advertising, and heavily pushed its new cereal, Rice Krispies. Fortunately for businesses today, the internet is here to save the day. When the Great Depression finally came to an end, Kellogg had made a move into the number one position. As Kellogg’s entered the era of the Great Depression, they were number two behind Post. It reminds us of another time when businesses struggled to stay open. There is a vital lesson here for all businesses impacted by the COVID-19 pandemic.
At the onset of the recession they chose opposite marketing strategies with opposite results. Post Cereals was founded by C.W Post in 1895. When the depression hit, Post cut back expenses on advertising and took the safe route of saving money in the short term. sbarger, Apr 17, 2009 How inspiring...I recently read an article in the New Yorker discussing the risky move Kellogg made in response to the Great Depression. By cutting costs, CEOs somehow think it’s OK to let revenues decline, as well. Two companies, Kellogg and Post, were both players in the new packaged cereal industry. recently shared (Kellogg’s vs. Post during the challenging 30’s), follow the Kellogg’s way? The New Yorker. Kellogg vs. Post.
Post did the predictable thing: it reined in expenses and cut back on advertising.
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