Consumer Information, RT @CarolOnAdvLaw: . Despite Kellogg’s official statement about its “long history of responsible advertising,” it has fallen off the the clinical studies wagon in the past. by TINA. (Plaintiffs filed an amended complaint in 2019.)
The company also agreed to make certain changes to the marketing of cereals. Sign up for our newsletter and receive news, updates, and the latest ad alerts. The company also agreed, for a period of three years, to: if more than ten percent of the calories in one serving of a cereal comes from added sugar. According to the settlement terms, the company agreed, for a period of two years, to remove “Heart Healthy” representations from boxes of Smart Start and only display “Heart Health” claims on the bottom half of boxes of Raisin Bran.
2016: A false advertising class-action lawsuit was filed against Kellogg alleging that the company deceptively markets its name brand Raisin Bran, Smart Start, Crunchy Nut, and Nutri-Grain products as healthy, nutritious, and wholesome when, according to the complaint, they contain high amounts of sugar and, as a result, increase the risk of chronic diseases, including diabetes, cardiovascular, and obesity. Class-Action Tracker @RKSlaughterFTC says at least 3 on FTC, including herself, think it would be "a great idea" to investigate AdTech, spec…, Operation Corrupt Collector cracks down on illegal debt collection tactics ftc.gov/news-events/bl…, UW researchers clicked ads on 200 news sites to track misinformation and here's what they found homes.cs.washington.edu/~ericzeng/ConP…. Kellogg Company, the world’s leading producer of cereal, has agreed to settle Federal Trade Commission charges that advertising claims touting a breakfast of Frosted Mini-Wheats as “clinically shown to improve kids’ attentiveness by nearly 20%” were false and violated federal law. Food giant Kellogg’s has been banned from telling consumers that its Special K cereal is “full of goodness” and “nutritious” in UK ad campaigns. 3 years ago, the company was also cited for advertising that eating two bowls of Kellogg’s Special K was clinically shown to help you lose weight. Published on February 24th, 2020 | 2016: A false advertising class-action lawsuit was filed against Kellogg alleging that the company deceptively markets its name brand Raisin Bran, Smart Start, Crunchy Nut, and Nutri-Grain products as healthy, nutritious, and wholesome when, according to the complaint, they contain high amounts of sugar and, as a result, increase the risk of chronic diseases, including diabetes, cardiovascular, and obesity. The amount of each class member’s cash award or voucher depends on the number and type of cereals they purchased. Kellogg, one of the county’s top cereal companies, has agreed to stop using misleading terms such as “healthy,” “nutritious,” and “wholesome” to promote products like Frosted Mini-Wheats.
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